Stop Your Brand Strategy From Dying in the Ad Console
Vashor is a Strategic Guardrails layer for Google Ads. It gives performance teams live context before short-term optimization erodes the position your brand intends to build.
Joining forward-thinking CMOs in the closed beta.
“Meaning Entropy” Costs More Than a Bad Headline
You spend months on brand positioning and Tone of Voice. But when it hits the ad console, your strategy is often reduced to clichés like “Best Prices” or “Discount Now.”
The Execution Gap
Strategic nuance is lost when delegating from Senior Strategists to team members or automated AI tools.
Brand Dilution
Premium products marketed with “discount bin” tactics attract the wrong audience.
Resource Waste
Senior leaders get pulled back into manual ad audits instead of reviewing the decisions that materially affect positioning.
Strategic Oversight. Zero Micromanagement
Vashor acts as an intelligent context layer that sits directly inside your browser. It doesn’t just generate text — it validates intent.
Define
Upload your Brand Policy, ICP, and Strategic Guidelines.
Monitor
The extension observes ad creation in real-time within Google Ads.
Validate
Our AI engine calculates a Strategic Compliance Index, flagging any deviation from your core strategy before the campaign goes live.
When Strategic Alignment Matters
B2B Precision
Enterprise industrial systems with a long, trust-led sales cycle.
The marketing team targets “warehouse shelving” to lower CPA.
System flags the “warehouse” keyword as a strategic mismatch, preventing a flood of low-value leads.
Premium Guardrail
A luxury real estate developer.
AI generator uses “Limited Time Offer” and “Cheap” in headlines.
System alerts the team that the Tone of Voice must remain aspirational, preserving the brand’s premium equity.
Built by Experts for Leaders
CEO
Grigory Bolotov
25+ years in B2B marketing and complex sales. Former marketing leader for large-scale industrial brands. Expert in bridging the gap between business strategy and digital execution.
CTO
Alexander Starchenko
Technical Co-founder. Architect behind Vashor’s context and evaluation systems. Builds the fault-tolerant, auditable infrastructure that turns brand guidance into useful evidence at the point of execution.