How it works
Live Strategic Context Inside Your Ad Workflow
Vashor connects the strategy leaders approve with the creative a performance team actually launches. No new campaign builder and no black-box autopilot.
One continuous loop
From Raw Documents to a Confident Launch
Strategy does not become another PDF nobody opens. It becomes a living reference at the exact moment a campaign decision is made.
01
Define
Bring the strategy together
Upload brand guidelines, positioning notes, audience research and working briefs. Vashor turns scattered source material into one reviewable strategy and audience context.
02
Check
Create inside Google Ads
The browser companion reads the creative you are actively editing and checks it against the selected brand and audience context. Your normal campaign workflow stays in place.
03
Improve
Act on clear evidence
See an alignment score, the reasons behind it and practical suggestions before launch. Every decision remains with the person operating the account.
Two perspectives
One Alignment Layer. Different Superpowers.
C
For CMOs and Marketing Leaders
- Keep approved positioning visible across internal and external teams.
- Review meaningful changes and checks through a readable product history.
- Focus conversations on evidence instead of subjective copy feedback.
P
For PPC Specialists and Agencies
- Check the creative already open in Google Ads.
- Understand why a phrase drifts from the selected strategy or audience.
- Keep experimenting while the final publishing decision stays yours.
Advisory by design
Guardrails Should Explain, Not Silently Control
Vashor surfaces alignment risks and supporting reasons. It does not publish campaigns, change bids or hide decisions from the people responsible for the account.
About SCI. The Strategy Compliance Index is Vashor’s own relative 0-100 scale: abstract units of strategic alignment, not a percentage. It does not predict CTR, conversions or revenue.